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Showing 1 to 25 of 424 EZines in Advertising.
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1. Online Interactive Learning: Is It Right for You?
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By Matt Norman
You've heard so much about online interactive learning. It's affordable, convenient and fun, but is it right for you? Here are five questions that you should ask yourself to find out if online interactive learning is the way to go.
Are you a self-starter? Online interactive learning is a great way to get your degree, but it requires a certain amount of motivation. As the courses are pretty ... read more
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2. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
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By Karon Thackston
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's goo... read more
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3. Turn your FREE eZine into a moneymaker, Tip #1
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By Terry Telford
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Note to the editor:
Please feel free to publish this article as long as the
tagline is intact. This article is also available at
http://www.bpcpublishing.com
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Turn your FREE eZine into a moneymaker, Tip #1
(c)copyright 2002 Terry Telford
Almost every online busines... read more
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4. Marketing: Are You Focused?
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By Lisa Packer
In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term.
Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent “owned” foreign policy... read more
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5. Review: Words That Sell
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By Karon Thackston
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How - exactly - do you get to know your prospective customers?
For copywriters, this task is the most time-consuming. When you're fa... read more
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6. Not all *BizOp* Leads are Created Equal
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By Harry Fassett
There are many ways to acquire "business opportunity
seeker" leads, however you should be very careful how
you go about it. If you're purchasing from a third party,
make sure you know your source.
To give you an idea of how *BizOp* leads are
generated, processed, and marketed to end users,
here's an overview of the various grades of leads
(how they are qualified, or not qualified).
... read more
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7. Marketing: Can I Trust You?
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By Lisa Packer
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all.
How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?
First of all, tell the truth.... read more
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8. Home Equity Loan: What You Need to Know
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By Jay Moncliff
The idea of getting a home equity loan while interest rates are low to help you pay off your bills, buy a car, or even pay for your child’s education may seem like a great idea. However, you should educate yourself first so you know exactly what a home equity loan is and if it is really right for you.
The basic idea of a home equity loan is that you can borrow against the current equity in your... read more
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9. SEO: When Being Optimized Can Hurt
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By Lisa Packer
It’s a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from “prospect” to “customer.”
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s tim... read more
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10. Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting
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By Karon Thackston
by Karon Thackston © 2005
http://www.thewriterslife.com/bb/mwd6/
I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you th... read more
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11. Print ads: Relics or Revenue Generators?
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By Gary Watson
Remember print ads? Those dusty, musty, fusty old relics of the century past? Well, they’re still with us, and if your company isn’t running them in newspapers and magazines, they probably should. Despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum f... read more
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12. The Sixty-four Ninety-five dollar Question: How Much Do I Charge?
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By Evy McNeilly
Online it's more complicated than "What the traffic will bear" but pricing follows the same arbitrary rules of offline business.
For example, the owner of a curio shop near Hearst Castle in California bought some Japanese lead glass ashtrays and put out a dozen at $10.95. All sold in
one day.
The next dozen were priced at $21.95. and also sold in one day. Then he hiked the price to $45 a... read more
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13. Tips for Financial Planning
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By Jay Moncliff
Financial planning, something we all know we need to do, but always put off to the future. Financial planning is hard simply because it requires financial discipline, which is difficult to have in this consumer society. However, financial planning is very important because you want to retire one day, be financially stable in the event of an accident, or unexpected loss of a job. Financial planning... read more
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14. CPT Codes; What are you Getting Billed for?
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By Mike Nielsen
All of us visit some sort of medical office from time to time and some of us make the visit a routine. No matter how many times we go in for a checkup or treatment we usually end up paying a relatively inexpensive co-pay for the services rendered to us. So who makes up the difference and how do they pay it? Obviously, the doctors and nurses that we visit are not making a living off of our co-pay; ... read more
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15. Branding And The Internet: In The Keyword Buying Craze, Marketers Often Skip Basic Consumer Res
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By Angelique van Engelen
Online marketers, ourselves included, supposedly are hardly doing anything else than capitalising on keywords in their marketing strategies. Those who come out on top have one thing in common: they are experts at mapping precisely that magical, ever evolving space where the overlap between real life and the internet is at its most poignant. They're looking where real people are actually
s p e l ... read more
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16. The Lead: Sinking The Hook Into Your Prospect
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By Lisa Packer
You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.
Hopefully, you already have a good headline. The words that come after it are your lead, and it’s their job to sink the hook into yo... read more
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17. How to: Get more ezine subscribers
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By Terry Telford
------------------------------------------------------------
Note to the editor:
Please feel free to publish this article as long as the
tagline is intact. This article is also available at
http://www.bpcpublishing.com
If you want to make more money with your ezine, sign up for
our amazing 50% commission affiliate program!
------------------------------------------------------------
... read more
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18. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
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By Karon Thackston
by Karon Thackston © 2005
http://www.copywritingcourse.com
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page... read more
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19. BIZOP LEADS: When To Buy Them, How To work Them
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By Harry Fassett
Question: When is the best time to purchase *BizOp*
Leads from a vendor?
Answer: As soon as your provider gets them in.
WHY???
Because as soon as your source gets them in, and ships
them over to you, they are extremely fresh (assuming
you have a reliable broker, and trust what they are
sending to you are fresh), and most of the leads
(minus the junk some YAHOOS put in the "OPT-IN... read more
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20. Expert Analysis: Let The Media Boost Your Credibility And Attract
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By George McKenzie
There's a common misconception that people in the news business
have a giant network of sources where they get all their
information, and they certainly don't need help from "average
people."
It's not true.
News organizations are constantly looking for story ideas--from
anywhere.
And if you master the media marketing strategies below, your
reputation as an "expert" among the media wi... read more
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21. Travel Germany: Oktoberfest
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By Jean Sutherland
Travel Germany: Oktoberfest
Travelers to Germany during late September and early October are in for an Oktoberfest treat: two solid weeks of beer drinking, revelry and entertainment. For a glimpse into the festivities, as well as some of the history surrounding the event, read on.
Travel Germany: History of Oktoberfest
Even though the event is named for the month afterwards, travelers to... read more
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22. Traveling in Mexico City: The Ins & Outs of Getting Around
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By Jean Sutherland
If you have never traveled to Mexico City before, getting around can be a bit overwhelming. There are many ways to travel within Mexico City, and the methods, rules and day-to-day getting from Point A to Point B can be frustrating.
This article will give you the necessary information you require to get around in Mexico City, while ensuring your travel plans are still pleasant, exciting and fru... read more
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23. Get Personal: Letters vs. Direct Mail
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By Lisa Packer
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to in... read more
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24. Thinking about online paralegal courses?
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By Matt Norman
Thinking about online paralegal courses? You've decided to finally take charge of your career, by returning to school to earn your paralegal degree online. This is a big step and it's important that you research all of your options before committing yourself to an online college or university. Here is a brief guide to help you get started studying for your paralegal degree.
There are many adva... read more
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25. Time Poverty
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By Esther Smith
Hello [FNAME],
There is a misguided thought that being busy is the same as making progress. With shorter deadlines, competing priorities, interruptions and even higher quality expectations, it brings today’s time challenges to another level. Yet the number of hours in the day has not changed.
A common mistake that most people make is not allowing for a balanced life-style. Remember, one’s... read more
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