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1. The Fine Art of Relationship Marketing
By Heidi Richards
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting,... read more

2. Developing Your Mission
By Heidi Richards, Founder & CEO
"The best Leader is one who knows how to pick good people to do what he or she wants done and self-restraint enough to keep from meddling with them while they do it." - Heidi Richards - Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organizati... read more

3. Thinking of starting your own newsletter.
By Vern Anderson
Since I have only been at this for five months, I am in no way a pro. I can however give you the pro's and cons of having your own newsletter. OK let's start with the pros. You get recognition You can place your own ads for free. You get to have your own opt-in list. You find there are still very nice people out there, reading your newsletter. You can post your articles for... read more

4. It's Not The Traffic You Get - It's The Customers You Keep!
By Paula Morrow
By Paula Morrow http://www.idealmarketingcorp.com There are a lot of offers online, hyping the ability to deliver thousands of hits to your web site. For a price. True, the Internet is a numbers game. What these services are implying is that the more people you can expose to your message, the more sales you will get. This is true, to a point, but it's not just about the traff... read more

5. I Need More Money?...Profit Boosting Ideas
By Daryl Campbell
Of course you need to make more money. I've never heard of anybody complaining about making TOO much money (Note** If you do meet such a person call your local psychiatric ward and report an escaped mental patient). Want some ideas and quick? 1. Find one benefit your competition doesn't offer and use it as your main selling point. 2. Design your e-zine so it creates multiple free adverti... read more

6. Being A Boston Sports Fan
By Jason OConnor
Being A Boston Sports Fan Author: Jason OConnor Copyright: 2005 Being a Boston sports fan sometimes reminds me of battered-wife syndrome. You get beaten down, but you keep coming back. You’re given just enough to make you feel warm and fuzzy inside, just enough to ensure your devotion, but then you’re inevitably and sorely disappointed. I don’t know why a woman would ever go back to a co... read more

7. Increase Your Response with Multi-Step Marketing
By Heidi Richards, Founder & CEO
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own ma... read more

8. Start doing online business using B2B Portals in Six Steps
By Nowshade Kabir
I registered with a B2B site but what’s next? This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items. But for rest of us, things are a little trickier! A large B2B marketplace has a lot of supplier... read more

9. Using Google
By Nowshade Kabir
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are... read more

10. Points to Consider before Web Promotion
By Nowshade Kabir
Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start selling your goods or services. Nothing can be further from truth! Most of the Netpreneur learn this hard way! I have seen people abandoned their online business endeavors after having worked unsu... read more

11. What to sell on the Internet?
By Nowshade Kabir
The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet. If you have spent sometime on the Internet trying to figure out what product or service you should choose to sell online, you must have noticed that people are selling ever... read more

12. Top 3 Yogi's Secrets for Health and Happiness
By Carl Cholette
For hundreds of years, the yogi's have been known to know the secrets for health, peace and happiness. In this short, but informative article, I will briefly describe 3 of these secrets with you. Let's get started: Secret#1: You are not your physical body. The Yogis believe, you know, that the real Man is not his body. They know th... read more

13. Take Action with PMS - Productivity Management System™
By Heidi Richards, MS, CPPM, CLL
“Success is about deciding what’s important versus what’s irrelevant in your life; it’s about self-motivation, self-discovery, self-confidence and enjoying the rewards of achieving your goals.” Heidi Richards This is part three in the PMS - Productivity Management System™. This is your to-do list of processes and steps you must take in order to fully realize your goals. Once you have c... read more

14. Planning Special Events - Part Two - The Master Plan
By Heidi Richards
"The master plan is the plan you create to ensure you have covered your bases when planning your event. Doing so will increase your chances of having a wildly successful outcome, leading to more referrals, happy clients and more sales." Heidi Richards 1. Create your checklist. A checklist provides an organized roadmap to executing your event. What resources will you need, do... read more

15. Open Doors by Building Relationships
By
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie - "The same could be said for increasing your professional network." - Heidi Richards Building your Network is an ongoing process. Increasing your “Circle of Influence” must be constant in order to achieve and maintain success.... read more

16. Web Store: Why Do You Need One?
By Nowshade Kabir
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2... read more

17. SHOWING YOUR HONESTY ON THE INTERNET!
By Vern Anderson
In the brick and mortar world, you meet someone and after talking, and watching their expressions you get a feeling of their honesty. On the Internet, you have no way to do this. You must make your mind up after looking at their ad, and their web site. Here are some of the things I look for. "I was broke a month ago and now I have no money worries at all". Ads like this almost ... read more

18. Making Money with Affiliate Programs – Part II
By Nowshade Kabir
In this holiday season online shopping is hotter than ever! According to US Commerce Department online sales continue to grow with a robust 25-27 percent this year over 1992. Online holiday shopping at a rate of 10 percent is also considerably outpacing the 5.7 percent growth of overall retail sales. Goldman Sachs predicts 23 percent of all gift-buying this holiday season will take place online! ... read more

19. Why Use Lead Management Software?
By Halstatt Pires
Having a popular website, or popular company of any type, is entirely dependant on sales. Effective sales at that. Maintaining a healthy profit is key to the long-term survival of your web site or business and this means knowing the difference between your effective sales leads and your ineffective sales leads. Small Business Owner Lead management software is perfect for the small business ... read more

20. New MSN search engine: How good is it?
By Nowshade Kabir
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That’s why it is important to be well-informed on impending progress in this sphere. Microsoft ... read more

21. Updating Your Web Site Efficiently
By Halstatt Pires
Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can be lost. Using simple solutions, such as content m... read more

22. Six components of a good e-commerce site
By Nowshade Kabir
Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main charact... read more

23. Which Is More Profitable: 'High-Touch' Or 'High-Tech'?
By Paula Morrow
By Paula Morrow http://www.idealmarketingcorp.com Connecting to your customers in the go-go world of online marketing can be difficult. The online environment has, unfortunately, earned a reputation of being cold, distant and impersonal. As a result, people feel free to click off, delete and ignore your offers with wild abandon. And minimal guilt. Without a personal connection... read more

24. Just How Dangerous is Asbestos?
By Mike Andrews
With the increase in the number of lung cancer cases in recent years, it is vitally important to educate ourselves on the risks and consequences of asbestos exposure which accounts for over 80% of all mesothelioma cancer cases; a form of cancer, caused by asbestos exposure, that can affect the lungs (Pleural form), abdomen (Peritoneal form), and even the membrane around the heart.. A hefty 2000 ne... read more

25. When In Doubt, Ask!
By Paula Morrow
When In Doubt, Ask! By Paula Morrow http://www.idealmarketingcorp.com In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affiliate programs, posted the provided websites...I know there are a lot ... read more

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