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Showing 1 to 25 of 422 EZines in Advertising.
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1. Marketing: Can I Trust You?
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By Lisa Packer
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all.
How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?
First of all, tell the truth.... read more
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2. Are you using the personal touch?
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By Robert Nixon
Are you using the personal touch?
by Robert Nixon
So you have your website going, you are doing what you need to do in order to have it seen by others on the internet.
It is being seen and you are getting responses but your sales are still not where you want them to be.
Do you have a plan that to convert all your 'Free' sign ups or responses to your lead capture forms into spending ... read more
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3. The Strategy of good promoting
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By Robert Nixon
The Strategy of good promoting
by Robert Nixon
About three months ago I started a new method of promoting my website. My Alexa ranking at that point was in the mid 300,000's as you remember.
Today it is in the very low 80,000's. This has been done just by doing a few simple steps everyday for an hour.
This is when I use my packaged tools to send my advertisements to link sites, classi... read more
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4. Investing Stock Market ABC’s
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By Jay Moncliff
While most folks today trust mutual funds and their professional managers with their investments, it’s still important to understand the basics of the stock market. Although investing in individual stocks may not be right for everyone, a basic understanding of the stock market is essential to understanding the workings of our economy and business sector.
A stock is a portion of ownership in a ... read more
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5. Review: Words That Sell
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By Karon Thackston
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How - exactly - do you get to know your prospective customers?
For copywriters, this task is the most time-consuming. When you're fa... read more
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6. How quickly do you connect?
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By Harry Fassett
When you get right down to "brass tax", business is about
connecting with people, and making transactions that benefit
both parties.
The sooner your prospects have a good idea of who you are,
have a need/want for what you have, and feel comfortable
they can trust what your saying about your products/services
will provide what they want (i.e. solve thier problem ), and
then some. You're on... read more
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7. 5 Innovative Ways To Advertise Your Web Site
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By Steve Li
1. Directory Linking
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to
their web site by linking to it. Put your business
advertisement at the top of the director's home
page. This technique will get lots of people to link
to your web site and give you free advertising.
2. Bonus Advertising
Do you have a product or service that doe... read more
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8. Are You Using This Internet Marketing Secret?
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By Dechen Lau
If you are trying to sell a product or service on the Internet,
then you are probably doing so through an affiliate program. You
signed up as an affiliate (usually for free) and they gave you an
affiliate ID (user name or number). They may have even given you
a basic marketing package which includes text ads, banner ads,
and solo ads with a link to your affiliate sales page. All you
have to ... read more
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9. Print ads: Relics or Revenue Generators?
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By Gary Watson
Remember print ads? Those dusty, musty, fusty old relics of the century past? Well, they’re still with us, and if your company isn’t running them in newspapers and magazines, they probably should. Despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum f... read more
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10. It's the Product Stupid
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By Harry Fassett
Before you get offended, let me explain...
Most people marketing a product, or service online forget one
of the basic elements to a successful business regardless of
what it is, and that is:
"Will your customers keep using, and reordering what you sell?"
Simple enough right?
I read some interesting information the other day from a huge
*Brand Name* marketer online that suggested a p... read more
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11. I'm getting real Tired Of Seeing The "F" Word
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By Jim Peters
Yup, it seems wherever I go nowadays that's all I see "F" this, "F"
that. I'm getting real sick and tired of seeing it.
Especially when it's not the truth, which is 99% of the time. Yes,
it's over used to the point that it has totally lost the meaning we
used to ascribe to it.
I remember, and it hasn't been that long ago, that when someone used
the "F" word you could count on it meaning ... read more
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12. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
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By Karon Thackston
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guara... read more
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13. Marketing Your Business - How Do I Adapt To The Internet?
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By Martin Lemieux
Marketing Your Business - How Do I Adapt To The Internet?
By: Martin Lemieux
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associat... read more
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14. [LNAME] , Are You Convinced? You Are In The Right Business!
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By Chris Desouza
Are You Convinced? You Are In The Right Business!
By Chris Desouza, Access Income Solutions - HBI
I started my own online business in 1998. I was
convinced of its value. I was convinced that this is
the right thing for me to do, as it was one of the most
efficient way’s to start out on the Internet as far as
marketing was concerned.
But one fine day, it all came crashing down. I was a... read more
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15. Shall I Quit?
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By Heston Nolan
Name of Article: Shall I Quit?
Subject of article:What a virus can do to you.
Author's Comment: All events as portrayed in this article
are factual, although they are not exact as to
the sequence.
Place of Occurance: A small town sitting on the San Andreas
Fault- just over the Oakland Bay Bridge from
San Francisco-c... read more
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16. It’s Better to Ask than Assume.(The Power of Market Research.)
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By Claire Cunningham
No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation.
I had a boss once whose favorite saying was "Don't assume. It makes an ass out of you and me." Drove me nuts, but you know what? It stuck. It was meaningful, memorable (althoug... read more
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17. Money for Nothing, and Your Hits for FREE
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By Mark Knophfler
Remember the song by Mark Knophfler, and his band "Dire Straights"
with the lyrics, "Money for nothing, and your chicks for free".
Well it reminds me of the *newbie* Internet marketer. Just like in
the video of the song where the two furniture movers (representing
us people who work at a JOB for a living )are watching a rock star
in a video as they are busting their behinds working.
They... read more
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18. You Attract Who You Are On The Internet!
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By Martin Lemieux
You Attract Who You Are On The Internet!
By: Martin Lemieux
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.
- Search engine placements
- Number of incoming links
- Alexa ranking
- PR Rating online... read more
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19. Are You Financially Bleeding to Death?
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By Harry Fassett
Question: Is your Bank a big part of the reason WHY you're Broke?
Not that you are personally, however I know by stats that most people are struggling to not only pay the bills, but to get ahead financially.
So if by chance the question pertains to you then...
I think so.
Think about it...how much money do you have in your bank account right now making
you less than 3% interest, or w... read more
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20. Media Publicity, Charity Events and Community Fundraiser Promotion
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By George McKenzie
You've heard the saying a gazillion times:
"Charity begins at home."
But in this age of mass media, charity that begins at
home can also proceed straight to your bottom line--by
generating publicity for your web site or your business.
And best of all, the mass media--especially the news
media--are ready, willing, and more than able to
partner with you and give you plenty of free publi... read more
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21. The Author Within
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By Esther Smith
Just about every marketer on the Internet claims to be the best around and will lead you to believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else’s teachings they will lessen their marketability as the “great persuader” in salesmanship.
In truth, while they may not admit it publicl... read more
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22. The Internet's New Secret Weapon for Getting Free Publicity
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By George McKenzie
You probably don't even know about them. Few people do.
Even fewer people realize how many different ways you can
use them to get free publicity, increase your search engine
rankings, and make yourself a media celebrity in your field.
I'm talking about "news alerts."
Google offers Google News Alerts at www.news.google.com.
Look in the column to the left of the page.
Yahoo has a simi... read more
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23. Building Community Websites = Success Online
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By Martin Lemieux
Building Community Websites = Success Online:
By: Martin Lemieux
http://www.smartads.info
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you.
------------------------------------... read more
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24. The Future Of Web Design Is Content Management!
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By Martin Lemieux
The Future Of Web Design Is Content Management!
By: Martin Lemieux
Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.
More and more we are starting to see... read more
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25. How To Get Local Media To Do Stories About Your Website.
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By George McKenzie
Have you ever gotten one of those letters from your local
property tax appraiser, informing you that your tax bill is
going up about 20 percent?
I got one of those recently, so I took it to my friend
Joe Gross. He appeals property tax assessments for a living.
"Man," he said. "I've never seen assessments shoot up like
they have this year."
My "news antenna" shot up. Then when he show... read more
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