When you get right down to "brass tax", business is about connecting with people, and making transactions that benefit both parties.
The sooner your prospects have a good idea of who you are, have a need/want for what you have, and feel comfortable they can trust what your saying about your products/services will provide what they want (i.e. solve thier problem ), and then some. You're on the road to prosperity regardless of the business venture you are in assuming there is a big enough niche market for it to be profitable.
Think about it.
There are hundreds of thousands of publishers on the net, and they are all typing thier little fingers away (like I'm doing right now) to make thier expertise (or lack thereof) known to the Internet public so they can convey thier dose of insight with thier very own distinctive personality behind it.
In other words we publishers are trying to connect with people like ourselves, who need to solve problems we believe we have the answers to as quickly as possible.
Bottom line: Publisher personality, core competence, with exposure to thier target market equals good chances to make handsome profits.
Low tech, in a way yes. High marketing results rating: of course, because it has shown to be one of the best marketing vehicles on the net.
So my question to you is: What have you published today, that connects you with your target market at the speed of light?
In other words, how quickly did you connect with your audience today?
Harry Fassett - Founder of Amazines.com, is a professional "list management", and database marketing specialist with over nine years experience online. Currently working as an "Empowerism" *A* team leader with one thousand five hundred plus active members in his network. Visit: www.harryfassett.com and receive a common sense Net Marketing course at no cost along with bonus Magazine. © April 29th, 2002***